Product Designer / UX Researcher
Gaming · Fintech · B2C
Shanky
Product designer focused on bridging business goals with real user needs, through research, strategy & AI-augmented craft.
(About)
I'm a Product Designer with 5+ years turning messy problems into clear, measurable product decisions.
Currently exploring AI tools, Figma Make, Cursor, Claude & Lovable, to push the speed and depth of the design process.
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Onboarding conversion
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Data, CRM & marketing, aligned
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Years designing products
Selected Work
03 · Projects- 01 Winning Over Sweden Launching a compliant, user-centred casino for the Swedish market, end-to-end UX research & design. Go-to-market
- 02 Founding a Research Practice Came in as the first researcher and built the function from zero into the practice that now steers the roadmap. Now steers the roadmap
- 03 Reimagining Onboarding Research-driven redesign using interviews, surveys & usability testing to remove friction. Now the only flow
What I do
Capabilities
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01
User Research
Interviews, usability testing & synthesis that turn behaviour into clear direction.
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02
Data-Driven Design
Analytics, A/B testing & optimisation, decisions you can defend with numbers.
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03
Strategic Thinking
Aligning user needs with business goals so design ships outcomes, not just screens.
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04
AI-Augmented Design
Using Figma Make, Cursor, Claude & Lovable to compress the path from idea to interface.
Tools of the trade
FigmaFigJamR Studio
HotjarNotionFigma Make
LovableClaude
(Get in touch)
Let's build something good.